Journal
Tea notes, mountain context, brewing records, and manor updates.
In the previous article (click to read), we mentioned that IP marketing is a hot term these days, and some tea companies are also consciously investing in building their own brand IPs. How to shape a personified brand IP and build a valuable IP is a...
Read article
Sweet-loving OR bitter-craving, raw (sheng) devotee OR ripe (shou) connoisseur — not to mention the many mountain characteristics and different vintages — all give us a multifaceted understanding and grasp of Pu-erh tea.All along, we have tried various ways to clarify the true face of Pu-erh...
Read article
During this year's Spring Festival, Guangdong Zhenghao Tea Industry Co., Ltd. solicited tea culture photography works nationwide under the theme "New Spring Hao Gifts, Blessings for the Year of the Tiger." Although the pandemic kept flaring up, through one photograph after another, tea lovers expressed their...
Read article
On September 26, the 33rd meeting of the Standing Committee of the 13th Hunan Provincial People's Congress concluded in Changsha, Hunan.IntroductionOn September 26, the 33rd meeting of the Standing Committee of the 13th Hunan Provincial People's Congress closed in Changsha. The meeting voted to adopt relevant...
Read article
In the previous article (click to read "How Can Tea Companies Capture Consumers' Minds? Make the Brand an IP! | Tea Brand IP Marketing ②"), we noted that building a valuable IP is a necessary path in tea companies' brand marketing and has gradually become the...
Read article
Anhui Langxi HuangyaYesterday, an all-media reporter from China Co-op Times · Tea Weekly, while riding Beijing Subway Line 1, found that the large LED screens in the passage exhibition areas of Tiananmen East and Tiananmen West stations were rolling a program called "Glorious China," featuring image...
Read article
The scene of the tea-making (handcrafted tea) skills competition. Photo by our reporter Liang Yan.IntroductionSeptember 23 marks the fifth Chinese Farmers' Harvest Festival, whose theme this year is "Celebrating the Harvest, Welcoming the Grand Event." As an important cash crop in China, tea is a key...
Read article
Original title: "Huang Jianming, Party Working Committee Secretary of Shiweitang Subdistrict, Liwan District, Leads Delegation to the "Kevin Meets Tea" Livestream Studio to Research New Business Formats in the Fangcun Tea Commercial District"On the afternoon of October 2, 2022, Huang Jianming, Secretary of the Shiweitang Subdistrict...
Read article
Bama Tea's "Double Champion, Double Tea King" competition press conference.On September 23, information on the official website of the China Securities Regulatory Commission showed that the A-share listing application of Bama Tea Co., Ltd. (hereinafter "Bama Tea") had been accepted and its prospectus formally pre-disclosed.As a...
Read article
Beautiful, atmospheric, immersive... Our experience of drinking tea has gradually expanded from the cup right before our eyes to the surroundings we find ourselves in, and between what we hear and see, another way of life closely tied to tea has shown us the many faces...
Read article
Qi Guowei frying tea.Yesterday, Qi Yingjie, chairman of Hangzhou West Lake Longjing Tea Co., Ltd., announced in his WeChat Moments that his father Qi Guowei passed away at 9:02 p.m. on September 16 at his home in Longjing Village, at the age of 76.As the old...
Read article
Recently, when many tea companies talk about brand marketing, they have come to realize that the tea industry needs more personalized, humanized IP marketing, and some tea companies are also consciously paying attention to how to embark on the path of building their own brand IP.So,...
Read article
