Scene from the Nanyue Cloud Mist Tea “Belt and Road” Brand Promotion Conference.
On September 14, the Nanyue Cloud Mist Tea “Belt and Road” Brand Promotion Conference was held in Beijing. Themed “A Thousand Years of Tea Charm in Yan City, Fragrance Spreading Across the Silk Road,” the event was hosted by the People’s Government of Hengyang, Hunan Province.
A thousand years of tea charm in Yan City, fragrance spreading across the Silk Road
Hengyang tea has a long history and deep roots in the Silk Road. As early as the Tang and Song dynasties, Hengyang tea began its trade route along the Xiang River, marking the beginning of China’s foreign economic and trade history in the tea industry. As 2024 marks the start of the second golden decade of the “Belt and Road” Initiative, Hengyang City has taken this opportunity to hold the promotion conference. This is not only a soulful look back at the glorious memories of the Maritime Silk Road along the Xiang River but also a brand-new starting point for the thousand-year-old Nanyue Cloud Mist Tea to shine on the international stage in the new era.
The event commenced with a beautiful tea-picking dance performance.
At the event, the People’s Government of Hengyang joined hands with 17 specialty tea enterprises to gather with diplomats to China, tea experts, scholars, and business elites to discuss industrial development through the medium of tea. During the meeting, Huang Yane, a member of the Party Leadership Group and Vice Mayor of the People’s Government of Hengyang, delivered the opening remarks on behalf of the government; followed by speeches from Yao Jingbo, Vice President of the China Tea Distribution Association; Ahmed Mustafa Fahmi Hafez, Ambassador of the United Arab Emirates to China; Zhang Qi, Chairman of Russia Ousinya Co., Ltd. and Hunan Xiang-E International Industrial Co., Ltd.; Dai Benling, Chairman of Zhongminglian Group; Deng Xinming, President of the Hengyang Beijing Chamber of Commerce; and Wang Sulong, Secretary and Director of the Agriculture and Rural Affairs Bureau of Hengyang.
Eight hundred miles of Nanyue yields exquisite tea
Among the Five Sacred Mountains, only Nanyue produces tea. Located in central Hunan Province, the magnificent and beautiful Nanyue Hengshan consists of 7_2 peaks stretching across eight hundred miles. Amidst towering ancient trees, lush bamboo forests, and valleys perpetually shrouded in mist, the tea trees thrive. The resulting Nanyue Cloud Mist Tea is renowned for its beautiful appearance, rich aroma, and mellow taste; as early as the Tang Dynasty, it was listed as a tribute tea.
Huang Yane, member of the Party Leadership Group and Vice Mayor of the People’s Government of Hengyang, delivered a speech.
Huang Yane introduced that the tea industry is a traditional strength and a pillar of rural revitalization for Hengyang. In recent years, Hengyang has deeply studied and implemented General Secretary Xi Jinping’s important instructions on the coordinated development of “three teas,” placing great importance on the development of the tea industry by continuously strengthening tea brands, cultivating tea enterprises, enhancing tea technology, and optimizing the tea industry to comprehensively promote high-quality development.
Wang Sulong provided a comprehensive introduction to the unique advantages of Nanyue Cloud Mist Tea from the perspectives of its historical context, superior production environment, and exceptional tea quality, allowing guests to gain a deeper understanding of this historic tea. Subsequently, tea product promotions were conducted by Nanyue District, Leiyang City, and Changning City, respectively.
Signing ceremony.
During the meeting, the People’s Government of Hengyang signed cooperation agreements with the China Community Development Association, Wangfu Tea House Group, Zhongminglian Group, Beijing Xingyun Supply Chain Management Co., Ltd., and Yunnan Cha Yuan Shi Jia Tea Industry Co., and these organizations officially became strategic partners for expanding the domestic and international markets of Hengyang tea. These achievements in cooperation have injected new momentum into the high-quality development of the Hengyang tea industry and added a new engine to the globalization process of Hengyang tea.
Let the world fall in love with Hengyang tea
“Nanyue Cloud Mist · Fragrance Spreading in Beijing” Guest Dialogue.
In the guest dialogue session, Ouyang Daokun, Executive Dean of the China Tea Business School, served as moderator and engaged in discussions with five experts on the theme “Nanyue Cloud Mist · Fragring in Beijing.” Liu Zhonghua, Academician of the Chinese Academy of Engineering and President of Hunan Normal University, shared his vision of Hengyang tea as “happiness tea, health tea, and wish tea” with the guests; Wang Xiaofang, Vice President of the China Cooperation Trade Enterprise Association and Chairman of Wangfu Tea House, shared case studies on the application and dissemination of tea in international trade and cultural exchange; Zhang Chunxi, PhD Supervisor at Beihang University and Professor of the Beijing-level Key Discipline of “Optical Engineering” at Beihang University, had his student explain the integration of tea with aerospace technology; Luo Dayou, National-level Chief Inheritor of China Tea Culture Intangible Cultural Heritage and Director of the China Tea Culture Research Institute, briefly analyzed his insights and vision for tea culture; and Wu Xingbo, Quality Control Director of Yunnan Cha Yuan Shi Jia Tea Industry Co., Ltd., shared how to solve the problem of unsold tea through e-commerce channels.
Liu Zhonghua, Academician of the Chinese Academy of Engineering and President of Hunan Normal University, promoted Hengyang tea.
Liu Zhonghua, Academician of the Chinese Academy of Engineering and President of Hunan Normal University, delivered the concluding remarks. He stated that although he has promoted numerous excellent tea brands countless times, he felt extremely excited today to promote his hometown’s tea. He summarized the four major advantages of Nanyue Cloud Mist Tea—high aroma, refreshing taste, green color, and elegant shape—and offered valuable suggestions for its development. He noted that the scale of Hengyang’s tea industry is not yet large enough and emphasized the need to build a cluster of excellent leading tea enterprises to ensure they grow rapidly into large-scale enterprises with strong brands and market efficiency. This was not only a heartfelt tribute to Nanyue Cloud Mist Tea but also an outlook filled with confidence in the future development of the Hengyam tea industry.
The successful hosting of this Nanyue Cloud Mist Tea promotion conference is not only a magnificent blossoming of the Hengyang tea industry and tea culture but also a milestone for international tea industry cooperation and exchange under the “Belt and Road” Initiative. Looking ahead, Hengyang City will continue to uphold the principles of open cooperation and mutual benefit, working alongside partners from countries along the route and colleagues from the domestic and international tea industries to jointly draw a grand blueprint for Nanyue Cloud Mist Tea to spread its fragrance across the world stage, allowing this thousand-year-old tea fragrance to write even more brilliant chapters on the Silk Road of the new era.
Produced by: China Cooperation Times · Tea Weekly All-Media
Author: Wang Jing,
—
Author: Lam Sam (LamSam), the Old Tea Head
ZENTEA MANOR
Alliance Supply Chain Services Limited
Unit 902-3, 9/F, Mini Cube, 10 Sam Chuk Street, San Po Kong, Kowloon, Hong Kong
www.zentea-shop.com Email:info@zentea-shop.com
