In Xinhui, Guangdong, during winter, the sun remains bright and the warmth persists as always. On November 28, a grand event focusing on the future development of Xinhui Chenpi—the 2024 Xinhui Chenpi Organic Development Forum—was held at the headquarters of Hongdatang Chenpi Tea Industry Co., Ltd. in Shuangshui Town, Xinhui District, Jiangmen City, Guangdong Province. As a leading agricultural enterprise in the region, Hongdatang plays a pivotal role in the Xinhui Chenpi industry and is also a pioneer in advocating for organic Chenpi cultivation. The forum, themed “Advancing toward the future, surging toward Xinhui,” aimed to conduct an in-depth exploration of the path toward the organic development of the Xinhui Chenpi industry. At the event, over 300 Chenpi distributors, government representatives, authoritative experts, industry leaders, and partners from across the country gathered to collectively provide strategic direction for the future development of the Xinhui Chenpi industry.
Wang Qiang, Chairman of the Swallow’s Nest and Colloid Protein Food Working Committee of the China Food Industry Association
At the forum, Wang Qiang, Chairman of the Swallow’s Nest and Colloid Protein Food Working Committee of the China Food Industry Association, pointed out that the Xinhui Chenpi industry is flourishing, presenting a broad landscape of deep industrial integration. He emphasized that deepening the research and development of traditional ingredients such as Xinhui Chenpi, and increasing efforts in technological industrialization and the cultivation of market demand applications, will be the key pathways to further enhancing market competitiveness and promoting the sustainable development of the specialty food industry.
Li Xuanguang, Deputy Mayor of Shuangshui Town, Xinhui District
Li Xuanguang, Deputy Mayor of Shuangshui Town, Xinhui District, gave high praise to Hongdatang’s leading role in the Xinhui Chenpi industry. He stated that Hongdatang’s commitment to quality and innovation, along with its dedication to the organic cultivation and development of Xinhui Chenpi, has not only provided high-quality products to the market but has also driven the innovative upgrading of local agriculture.
Liao Changliang, Founder of Hongdatang Chenpi Tea Industry Co., Ltd.
As a leader in the Xinhui Chenpi industry, Hongdatang founder Liao Changliang shared his company’s growth journey and future vision at the forum. He expressed his deep emotional connection to Xinhui Chenpi, which boasts a history of over 700 years, and stated that he will lead his team to continue adhering to organic cultivation, upholding the “Dragon Boat” spirit, and driving the Chenpi industry toward a higher level of development.
Pan Huajin, Second-level Chief Staff Member of the Xinhui District Agriculture and Rural Affairs Bureau
At the forum, several experts conducted in-depth discussions on issues such as the organic development of Xinhui Chenpi, the enhancement of brand influence, and the direction of “Great Health.” Pan Huajin, Second-level Chief Staff Member of the Xinhui District Agriculture and Rural Affairs Bureau, noted that the Xinhui Chenpi industry has evolved from a single agricultural form into an integrated industry-agriculture-commerce model; in the future, it should develop toward the “Great Health” sector, achieving new breakthroughs through innovative integration.
Xia Chen, Chairman of Hangzhou Yingshili Biotechnology Co., Ltd.
Jiang Zhuoqin, Deputy Director of the Institute of Preventive Medicine, Sun Yat-sen University
Wen Weiqiang, Professor at Guangzhou University of Chinese Medicine
Additionally, Xia Chen, Chairman of Hangzhou Yingshili Biotechnology Co., Ltd., elaborated on the “Three Haves” concept of Xinhui Chenpi—Organic, Effective, and Perceptible—emphasizing the core competitiveness of organic cultivation; Jiang Zhuoqin, Deputy Director of the Institute of Preventive Medicine at Sun Yat-sen University, pointed out the “medicine and food homology” attribute of Chenpi and its nutritional value rich in selenium; and Wen Weiqiang, Professor at Guangzhou University of Chinese Medicine, shared the positive role of Chenpi in health preservation, dietary therapy, and disease prevention.
The highlight of the event was the official signing ceremony between Hongdatang and its distributors. Representatives from both sides solemnly signed cooperation agreements, marking a solid step forward for Hongdatang in expanding its market and deepening cooperation. This serves not only as recognition of Hongdatang’s product quality but also as a hopeful expectation for future win-win cooperation. Simultaneously, Hongdatang held a signing ceremony with media representatives, aiming to further enhance brand influence through widespread media coverage and to let more people understand the charm and value of Chenpi for health preservation.
As the signing ceremony came to a successful close, the 2024 Xinhui Chenpi Organic Development Forum also concluded on a high note. This forum not only pointed the way for the future development of the Xinhui Chenpi industry but also demonstrated Hongdatang’s determination and capability in promoting the culture of Chenpi wellness. It is believed that in the near future, with the continuous expansion of cooperation networks, Xinhui Chenpi will shine even more brilliantly, contributing more strength to people’s healthy lives.
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Author: Lam Sam (LamSam), the Old Tea Head
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