On August 19, the 6th Huajuchen Shenyang Tea Expo grandly opened at the Shenyang New World Expo (4th-floor exhibition hall). That same morning, the launch ceremony of the “Meet in Shengjing, Savor Shaanxi Tea” Shaanxi Tea Northeast Region Production-and-Sales Matchmaking Event (hereinafter the “Shaanxi Tea Northeast matchmaking event”) was held concurrently.
The event was hosted by the Shaanxi Provincial Department of Agriculture and Rural Affairs, undertaken by Xianyang Jingwei Fu Tea Co., Ltd., co-organized by Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd., and received strong support from the Liaoning Tea Industry Association and the Liaoning Shaanxi Chamber of Commerce.
Guests attending the matchmaking event included Jiang Xiaoqin, former vice chairperson of the Liaoning Provincial CPPCC and standing committee member of the 8th and 9th National CPPCC; Li Xu, advisor to the Liaoning Shaanxi Chamber of Commerce; Yin Lijun, former deputy director of the Liaoning Provincial Sports Bureau and advisor to the Liaoning Shaanxi Chamber of Commerce; Ma Dongjie of the Shaanxi Provincial Department of Agriculture and Rural Affairs; Jiang Zhulin, vice president of the China Tea Marketing Association and president of the Liaoning Tea Industry Association; Zhou Xingchang, vice president of the Shaanxi Tea Industry Association and general manager of Xianyang Jingwei Fu Tea Co., Ltd.; Yang Wenming, vice president of Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd.; and Li Jie, representative of Shenyang tea distributors.
1. One Leaf Builds an Industry for a Whole Region
Shaanxi is where tea was first planted in China and where tribute tea was first produced. Shaanxi tea began in the Shang and Zhou dynasties, rose in the Qin and Han, flourished in the Tang and Song, and prospered in the Ming and Qing — a long and unbroken history. Backed by the Qinling Mountains to the north and leaning on the Bashan Mountains to the south, its uniquely favorable geography and conditions make the fine quality of Shaanxi tea inevitable.
Against the backdrop of Shaanxi Province making the “tea industry chain” one of five hundred-billion-yuan-level industries to be developed with priority, the Shaanxi Provincial Department of Agriculture and Rural Affairs organized 16 leading Shaanxi tea enterprises to hold the “Meet in Shengjing · Savor Shaanxi Tea” matchmaking event during the Huajuchen Shenyang Tea Expo, which will help steadily increase Shaanxi tea’s market share and enhance the influence of the “Shaanxi Tea” public regional brand in Northeast China.
Ma Dongjie of the Shaanxi Provincial Department of Agriculture and Rural Affairs introduced Shaanxi tea’s development in recent years and promoted it as follows: the tea industry is one of the advantageous and distinctive leading industries of Shaanxi agriculture, and an important industry for the regional economic development of the three cities of southern Shaanxi, for consolidating and expanding the achievements of poverty alleviation, and for driving sustained and stable income growth among local farmers. In recent years, Shaanxi’s tea industry has helped nearly one million farmers shake off poverty and prosper, truly realizing the vision that “one leaf builds an industry and enriches the people of a whole region”. During his inspection tour of Shaanxi, the General Secretary affirmed Pingli County’s approach of “becoming prosperous through tea, revitalizing the local economy through tea” — ardent hope for, and high recognition of, the development of Shaanxi’s tea industry.
Shaanxi Provincial Department of Agriculture and Rural Affairs — Ma Dongjie
Jiang Zhulin, vice president of the China Tea Marketing Association and president of the Liaoning Tea Industry Association, remarked: Shaanxi tea once set foot on the Silk Road, led new trends in tea drinking, and occupied the great Northwest market. A very warm welcome to the brands from Shaanxi tea’s main producing areas — Hanzhong, Ankang, Shangluo, and Xianyang — for coming to Shenyang to promote the regional public brands and outstanding enterprise brands of Hanzhong Xianhao, Ankang selenium-rich tea, Jingyang Fu tea, and Xianyang Fu tea. I believe that by gaining an in-depth understanding of Liaoning, seizing development opportunities, and actively engaging in matchmaking and inspection visits, everyone will find this trip more than worthwhile! Let us join hands and stride forward together, writing a new chapter of interaction in the tea industry and building a new pattern of tea-industry development with even greater Shaanxi character, Shaanxi style, and Shaanxi bearing!
Vice President of the China Tea Marketing Association and President of the Liaoning Tea Industry Association — Jiang Zhulin
Yang Wenming, vice president of Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd., believes: the launch ceremony of the Shaanxi Tea Northeast matchmaking event at this expo is an opportunity for Shaanxi tea to lay out the Northeast market and go nationwide. At this critical moment, as Shaanxi tea expands its market and explores new directions of development, Huajuchen — under the guidance of the Shaanxi Provincial Department of Agriculture and Rural Affairs — will give full play to its resource advantages, open up distribution channels for Shaanxi tea in the Northeast and indeed across the country, polish Shaanxi tea’s regional public brand, and enhance Shaanxi tea’s competitiveness and influence nationwide!
Vice President of Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd. — Yang Wenming
Li Jie, representative of Shenyang tea distributors, said: Shaanxi has fine teas with high aroma, rich taste, and enduring infusions. I have been in contact with Shaanxi tea for more than ten years. Through deep cultivation of the Shenyang market, we have gained a large base of loyal tea friends who, through Jingwei Fu tea, have fallen in love with Shaanxi’s green and black teas. I believe this event will boost sales of Shaanxi tea in the Northeast and bring greater income to Shaanxi’s tea farmers. We can also foresee that through this expo, the influence of Shaanxi tea brands will keep growing, and sales will flow ever more smoothly for tea-selling enterprises like ours.
Representative of Shenyang Tea Distributors — Li Jie
2. The Shaanxi Tea Delegation Arrives with Fragrant Fine Teas
A total of 16 Shaanxi tea enterprises exhibited jointly at this expo, namely: Xianyang Jingwei Fu Tea Co., Ltd. (Booth S1), Shaanxi Dongyu Biological Technology Co., Ltd. (Booth S2), Shaanxi Ziyang County Heping Tea Factory Co., Ltd. (Booth S3), Shaanxi Datang Fu Tea Co., Ltd. (Booth S5), Shaanxi Jingyang Jingzhuan Tea Industry Co., Ltd. (Booth S6), Ankang Hanshuiyun Tea Industry Co., Ltd. (Booth S7), Shaanxi Shenghua Tea Development Co., Ltd. (Booth S8), Shaanxi Xixiang County Tea Industry Co., Ltd. (Booth S9), Shaanxi Jingyang Baifu Fu Brick Tea Co., Ltd. (Booth S10), Shaanxi Xixiang County Nanshan Tea Industry Co., Ltd. (Booth S11), Shaanxi Pingli County Shencaoyuan Tea Industry Co., Ltd. (Booth S12), Hanzhong Yuanjian Agricultural Comprehensive Development Co., Ltd. (Booth S13), Shaanxi Jingyang Jingshuiyuan Fu Tea Co., Ltd. (Booth S15), Shaanxi Tianci Qinyun Tea Industry Co., Ltd. (Booth S16), Shaanxi Ziyang County Huangu Manor Selenium-Rich Tea Technology Co., Ltd. (Booth S17), and Shaanxi Ziyang County Xiangyang Tea Factory (Booth S18).
The 16 Shaanxi tea teams brought famous teas — green teas, black teas, Fu teas, and more — from the tea-producing areas of Xi’an’s Jinghe New City, Xianyang, Hanzhong, Ankang, and Shangluo, presenting to fellow exhibitors and tea friends at the expo the four regional public brands of Ankang selenium-rich tea, Hanzhong Xianhao, Hanzhonghong, and Jingyang Fu tea, and inviting friends from all quarters to come to Shaanxi to “tour the charming land of Sanqin and savor fine Shaanxi tea”.
Zhang Xinxin, operations director of Shaanxi Dongyu Biological Technology Co., Ltd.; Liu Kainan, operations director of Shaanxi Datang Fu Tea Co., Ltd.; Zeng Hongfang, manager of Shaanxi Ziyang County Heping Tea Factory Co., Ltd.; Xiang Zerun, sales manager of Shaanxi Shenghua Tea Development Co., Ltd.; and Zhang Fan, marketing center manager of Xianyang Jingwei Fu Tea Co., Ltd., took the stage one after another to present fine Shaanxi teas.
3. Fine Shaanxi Tea, Its Fragrance Wafting Across the World
Beyond brand presentations, the Shaanxi delegation also prepared a performance of “Jingwei Fu Tea — The Tea-Ramming Work Song”, showcasing for everyone the national-level intangible cultural heritage of Xianyang Fu tea making. “One two three four five six seven, pour the tea while hot and never stop; seven six five four three two one, then raise the pestle to let off the steam…” The novel performance drew more and more expo visitors to stop and watch. The Shaanxi Tea Northeast matchmaking event concluded successfully amid an enthusiastic lucky draw.
In recent years, Shaanxi’s tea industry has achieved notable results in base scale, brand building, technological innovation, and enriching the people and increasing incomes. During the 14th Five-Year Plan period, Shaanxi is making coordinated use of its rich cultural resources, superior location advantages, and strong scientific and technological forces to fully support the development of the tea industry, boost farmers’ incomes and rural revitalization, and go all out along the development path of letting “small leaves” build a “big industry”. We firmly believe that in the new era Shaanxi tea will live up to everyone’s expectations, its fragrance wafting across the world.
Organizers: Shenzhen Tea Culture Promotion Association, Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd.
Supporting organizations: Liaoning Tea Industry Association, Liaoning Guangdong Chamber of Commerce, Liaoning Tea Ware Chamber of Commerce, Shenyang Guangdong Chamber of Commerce
Co-organizers: Northern Tea City, Wulihe Tea City, Longzhimeng Tea and Antiques City, Hongxing International Tea City, Haochacang Warehousing, Chayue All-Media
[Special Thanks]
Official conference water: Nongfu Spring
Official conference logistics: JD Logistics
Official conference bank: China Minsheng Bank
—
Author: Lam Sam (LamSam), the Old Tea Head
ZENTEA MANOR
Alliance Supply Chain Services Limited
Unit 902-3, 9/F, Mini Cube, 10 Sam Chuk Street, San Po Kong, Kowloon, Hong Kong
www.zentea-shop.com Email:info@zentea-shop.com
