Archive
Yunnan tea mountains terroir: Exploring origins, Ancient Tree tea resources, and regional microclimates.
Cloud tea is like life; life is learning, wisdom is cultivation. Having drunk Pu-erh tea for more than thirty years, I have gone from an ignorant tea drinker to a practitioner in the tea industry, witnessing the ups and downs of this trade. Academician Liu Zhonghua...
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The dream collaboration of this autumn belongs to today's happy coincidence of the Mid-Autumn Festival and Teachers' Day.Astronomical almanacs show that in the 100 years of this century, there are only three years in which the Mid-Autumn Festival and Teachers' Day fall on the same day....
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A corner of the Hejing Tea Cultivation Academy."Green, green the reeds; white dew turns to frost."On September 7, coinciding with White Dew — the most beautiful of the twenty-four solar terms — an all-media reporter from China Cooperation Times · Tea Weekly visited the Songzhuang Art...
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"Speak no more of cloud or shine, of waxing and waning — let us rejoice in this fine season on earth." — Xu Youzhen [Ming Dynasty], "The Mid-Autumn Moon"During the Mid-Autumn holiday, with the refreshing autumn breeze, it is the perfect season for outings.Every year, Mid-Autumn...
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In the refrigerated cases of convenience stores, tea beverage products are dazzling in their variety. Photo by Liang Yan, staff reporterRecently, Nongfu Spring released its results for the first half of 2022, with revenue from its tea beverage business growing by as much as 51.6%. All-media...
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Cloud tea is like life; life is learning, wisdom is cultivation. I have drunk countless cups of Yunnan tea in my life and walked through countless tea mountains. Whenever I stand in an emerald tea garden, looking at the neatly aligned rows of tea trees, I...
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Songxi, a gateway between southern Zhejiang and northern Fujian, a fertile land ringed by mountains and laced with waters. Its uniquely endowed natural gifts nurture distinctive green, ecological fine teas, and have allowed Songxi County's ecological tea industry — led by Jiulong Dabai tea — to...
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In the previous article (click to read), we mentioned that IP marketing is a hot term these days, and some tea companies are also consciously investing in building their own brand IPs. How to shape a personified brand IP and build a valuable IP is a...
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Sweet-loving OR bitter-craving, raw (sheng) devotee OR ripe (shou) connoisseur — not to mention the many mountain characteristics and different vintages — all give us a multifaceted understanding and grasp of Pu-erh tea.All along, we have tried various ways to clarify the true face of Pu-erh...
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During this year's Spring Festival, Guangdong Zhenghao Tea Industry Co., Ltd. solicited tea culture photography works nationwide under the theme "New Spring Hao Gifts, Blessings for the Year of the Tiger." Although the pandemic kept flaring up, through one photograph after another, tea lovers expressed their...
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On September 26, the 33rd meeting of the Standing Committee of the 13th Hunan Provincial People's Congress concluded in Changsha, Hunan.IntroductionOn September 26, the 33rd meeting of the Standing Committee of the 13th Hunan Provincial People's Congress closed in Changsha. The meeting voted to adopt relevant...
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In the previous article (click to read "How Can Tea Companies Capture Consumers' Minds? Make the Brand an IP! | Tea Brand IP Marketing ②"), we noted that building a valuable IP is a necessary path in tea companies' brand marketing and has gradually become the...
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