On November 28, the “2022 Beijing International Tea Industry Expo \u00b7 2022 Beijing Maliandao International Tea Culture Expo \u00b7 2022 Online Consumer Benefits Festival” (abbreviated as the 2022 “Two Expos, One Festival” Online Tea Industry Expo), jointly hosted by the China Tea Marketing Association, the People’s Government of Xicheng District, Beijing, and Beijing Exhibition Center Group Co., Ltd., officially opened.
Discussing the Way of tea across “screens,” the fame of famous tea spreads far “by sound.” At the opening ceremony, Wang Qing, president of the China Tea Marketing Association and chairman of the National Tea Standardization Technical Committee; Li Hanyang, deputy head of the Xicheng District People’s Government of Beijing; and Cong Rifang, general manager of Beijing Exhibition Center Group Co., Ltd., delivered addresses on behalf of the hosts.<\/p>\n
Wang Qing, president of the China Tea Marketing Association and chairman of the National Tea Standardization Technical Committee, delivers his address on site.<\/p>\n
Li Hanyang, deputy head of the Xicheng District People’s Government of Beijing, delivers his address online.<\/p>\n
Cong Rifang, general manager of Beijing Exhibition Center Group Co., Ltd., delivers his address on site.
In addition, Liu Zhonghua, alternate member of the 20th CPC Central Committee, academician of the Chinese Academy of Engineering and vice president of the China Tea Marketing Association, gave an online themed talk on “Expo platforms powering industry prosperity”; and Zhou Min, vice president of the Association and chairman of Harbin Dafa International Tea City, introduced by video link the current state of northern tea consumer markets, with Heilongjiang as an example.<\/p>\n
Liu Zhonghua, academician of the Chinese Academy of Engineering and vice president of the China Tea Marketing Association, speaks online.
China Cooperation Times \u00b7 Tea Weekly all-media reporters learned at the online opening ceremony that the “2022 China Tea Industry Development Report” and the “2022 ‘Two Expos, One Festival’ Recommended Tea Brand List” were officially released. The report took six months of planning, invitations, compilation and editing. It comprises nine major parts: comprehensive report, rural revitalization, domestic market, international trade, science and technology, standards and safety, culture-tourism education, supporting industries, and appendix.<\/p>\n
Bonds formed through tea; friends met over tea. The 2022 “Two Expos, One Festival” Online Tea Industry Expo sounded the assembly call for China’s main tea-producing regions and leading brand enterprises, with more than 500 exhibitors. Upgraded and returned anew, this online expo features dedicated halls and zones for brands, culture and tourism, a tea encyclopedia, revitalization teas, deep processing and tea blending, plus an offline branch venue at Harbin Dafa International Tea City in Heilongjiang. Focusing on consumer hotspots in the tea industry, it presents the spirit and visage of China’s tea industry in full through brand displays, publicity releases, business matchmaking, consumer interaction, knowledge encyclopedias and video livestreams\u2014fully displaying the tea industry’s unique charm and letting consumers appreciate the abundance of tea products, the variety of tea brands, the beauty of tea culture and the benefits of tea for health.<\/p>\n
The mini-program of the 2022 “Two Expos, One Festival” Online Tea Industry Expo offers visitors a clear, simple entry to tour the expo.
Tea is the national drink; in prosperous times, tea flourishes. To coordinate pandemic control with tea exhibitions, reporters touring the online expo saw that it centers the “tea + internet” exhibition model on its platform, meeting consumers’ demand for healthy, better living. The online expo continues the brand substance of the “Two Expos, One Festival,” focusing on consumer hotspots to aid the tea industry’s high-quality development. First, it breaks the limits of time and space, providing round-the-clock online services\u2014display, release and matchmaking\u2014for enterprises and consumers. Second, by integrating the tea industry’s quality resources it promotes an industry publicity wave and the popularization of tea consumption, broadens consumer categories and brands, stimulates purchasing vitality, and introduces new formats that lead younger generations to experience Chinese tea. Third, through “online display + livestream interaction” it cultivates the new smart-exhibition economy of online-offline interplay, opening new paths for tea brand promotion and raising the expo’s effectiveness. Fourth, it runs a dedicated industry-revitalization column, continuing the public-benefit agriculture support and production-sales matching model, fully connecting with rural revitalization.
It is reported that the staging of the “Two Expos, One Festival” Online Tea Industry Expo has drawn wide attention from the industry and society. The event remains open until December 27 (one month) on two platforms\u2014the “China Tea Marketing Association” mini-program and the “Xicheng Consumption” WeChat official account\u2014bringing consumers a magnificent online feast of tea through splendid cultural displays, rich consumer activities, and premium teas of abundant variety.
Produced by: China Cooperation Times · Tea Weekly All Media<\/p>\n
—<\/p>\n
Author: Lam Sam (LamSam), the Old Tea Head
ZENTEA MANOR
Alliance Supply Chain Services Limited
Unit 902-3, 9\/F, Mini Cube, 10 Sam Chuk Street, San Po Kong, Kowloon, Hong Kong
www.zentea-shop.com Email:info@zentea-shop.com<\/p>\n","protected":false},"excerpt":{"rendered":"
On November 28, the “2022 Beijing International Tea Industry Expo \u00b7 2022 Beijing Maliandao International Tea Culture Expo \u00b7 2022 Online Consumer Benefits Festival” (abbreviated as the 2022 “Two Expos, One Festival” Online Tea Industry Expo), jointly hosted by the China Tea Marketing Association, the People’s Government of Xicheng District, Beijing, and Beijing Exhibition Center […]<\/p>\n","protected":false},"author":1,"featured_media":7572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[95],"tags":[],"class_list":["post-13724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yun-tea-mountains-en"],"_links":{"self":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts\/13724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/comments?post=13724"}],"version-history":[{"count":1,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts\/13724\/revisions"}],"predecessor-version":[{"id":13725,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts\/13724\/revisions\/13725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/media\/7572"}],"wp:attachment":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/media?parent=13724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/categories?post=13724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/tags?post=13724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}