The launch ceremony.
On October 28, the “Hunan Black Tea” brand promotion and the mobilization rally for the “Carrying Tea on a Shoulder Pole to Beijing” campaign, jointly hosted by the Hunan Provincial Supply and Marketing Cooperative, the Hunan Provincial Department of Commerce, the Hunan Provincial Department of Culture and Tourism, the Hunan Provincial Rural Revitalization Bureau and other organizations, was held in Changsha. Leaders of the host and organizing organizations attended the meeting, including Yi Pengfei, Vice Chairman of the Hunan Provincial CPPCC; Wu Jihai, former Vice Chairman of the Hunan Provincial CPPCC; Yu Xiong, Director of the Agriculture and Rural Affairs Committee of the Standing Committee of the Hunan Provincial People’s Congress; Ma Yanqing, Party Group Member and Deputy Director of the Hunan Provincial Department of Agriculture and Rural Affairs; Yang Likai, Deputy Director of the Hunan Provincial Supply and Marketing Cooperative; and Li Ren, Deputy Director of the Hunan Provincial Rural Revitalization Bureau.
At the “Hunan Black Tea” promotion conference, Ma Yanqing, Party Group Member and Deputy Director of the Hunan Provincial Department of Agriculture and Rural Affairs, said in his address that in 2021 the comprehensive output value of the province’s tea industry crossed the 100-billion-yuan mark, forming a landscape in which five major regional public brands \u2014 “Xiaoxiang Tea, Hunan Black Tea, Anhua Dark Tea, Yueyang Yellow Tea and Sangzhi White Tea” \u2014 and the five-color teas across Hunan’s rivers and mountains develop in friendly competition. Among them, black tea, as Hunan’s traditionally strong tea category, has entered a fast track of development since the Provincial Party Committee and Provincial Government made the decision to “advance resource integration and focus on building the Hunan Black Tea public brand” \u2014 through innovating processing techniques, unifying the brand image, formulating brand standards, organizing exhibitions and sales, and extensively carrying out brand publicity and promotion activities \u2014 becoming a new growth point and supporting pillar of the 100-billion-yuan Hunan tea industry.<\/p>\n
Ma Yanqing, Party Group Member and Deputy Director of the Hunan Provincial Department of Agriculture and Rural Affairs, delivers his address.
At the same time he emphasized that, in the face of the normalized epidemic situation and an uncertain international situation, Hunan’s tea industry must ground itself in the new development stage, thoroughly implement the spirit of General Secretary Xi Jinping’s important instructions on the “coordinated development of tea culture, tea industry and tea technology” (the “Three Teas”), boost the revitalization of the Hunan tea industry, set a typical example for strengthening agriculture through branding and for agricultural modernization, and make new and greater contributions to increasing agricultural efficiency, raising farmers’ incomes and rural revitalization.
Bao Xiaocun, a State Council Special Post Expert, Chief Expert of the Hunan Provincial Tea Industry Technology System and Researcher at the Hunan Tea Research Institute, delivered a report titled “Hunan Black Tea \u2014 Five Years of Achievement, Ten Years of Glory” at the conference, giving a comprehensive exposition and promotion of the “Hunan Black Tea” brand building and industry development. He praised “‘Hunan Black Tea’ as a timeless memory of tea growing and merging with a glorious history, a rare treasure born of natural selection on the land of Hunan, a fruitful achievement supported and led by tea and technological innovation, and a public brand jointly built by tea and the trends of the times”, and sang of the bright future of the “Hunan Black Tea” industry.<\/p>\n
Yang Likai, Deputy Director of the Hunan Provincial Supply and Marketing Cooperative, delivers his address.
Yang Likai, Deputy Director of the Council of the Hunan Provincial Supply and Marketing Cooperative, spoke on behalf of the host organizations of the “Carrying Tea on a Shoulder Pole to Beijing \u2014 Five-Color Hunan Tea Large-Scale Publicity and Promotion Campaign”. He said that jointly hosting the “Carrying Tea on a Shoulder Pole to Beijing” mobilization rally with multiple organizations is a concrete action to thoroughly implement the spirit of General Secretary Xi Jinping’s important instructions on the “Three Teas” coordination and the decisions and deployments of the Provincial Party Committee and Provincial Government. It aims, through continuous innovation in publicity and marketing methods, to build the Hunan tea brand, rapidly enhance the influence of “Five-Color Hunan Tea”, expand the Hunan tea consumer market, accelerate the construction of the “Five-Color Hunan Tea” industrial cluster, strive to build an industrial supporting pillar, and promote the high-quality development of the 100-billion-yuan Hunan tea industry.<\/p>\n
Wu Jihai, former Vice Chairman of the Hunan Provincial CPPCC, presents the flag to Wu Chongyue, President of the Hunan Black Tea Industry Development Promotion Association.
The conference also held the oath-taking ceremony for “Carrying Tea on a Shoulder Pole to Beijing”. The overall title sponsor of the campaign is the Jietan Tea brand; the special supporting brands are Hunan Black Tea and Anhua Dark Tea; and the supporting brands are Baojing Golden Tea, Sangzhi White Tea, Zhangjiajie Berry Tea, Changning Tashan Black, Shaoshan Black and Xinhua Black Tea. Wu Jihai, former Vice Chairman of the Hunan Provincial CPPCC, presented the flag to the representative of the organizer of the “Carrying Tea on a Shoulder Pole to Beijing” campaign.<\/p>\n
At the ceremony, the awarding ceremonies for the 2022 Hunan Black Tea “Top Ten Tea-Making Craftsmen” and the 2022 Hunan Black Tea “Top Ten Product Brands” were also held, as well as the plaque-granting ceremony for the fifth batch of enterprises licensed to use the “Hunan Black Tea” trademark.
Produced by: China Co-op Times·Tea Weekly All-Media<\/p>\n
—<\/p>\n
Author: Lam Sam (LamSam), the Old Tea Head
ZENTEA MANOR
Alliance Supply Chain Services Limited
Unit 902-3, 9\/F, Mini Cube, 10 Sam Chuk Street, San Po Kong, Kowloon, Hong Kong
www.zentea-shop.com Email:info@zentea-shop.com<\/p>\n","protected":false},"excerpt":{"rendered":"
The launch ceremony.On October 28, the “Hunan Black Tea” brand promotion and the mobilization rally for the “Carrying Tea on a Shoulder Pole to Beijing” campaign, jointly hosted by the Hunan Provincial Supply and Marketing Cooperative, the Hunan Provincial Department of Commerce, the Hunan Provincial Department of Culture and Tourism, the Hunan Provincial Rural Revitalization […]<\/p>\n","protected":false},"author":1,"featured_media":13550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[95],"tags":[],"class_list":["post-13666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yun-tea-mountains-en"],"_links":{"self":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts\/13666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/comments?post=13666"}],"version-history":[{"count":1,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts\/13666\/revisions"}],"predecessor-version":[{"id":13667,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/posts\/13666\/revisions\/13667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/media\/13550"}],"wp:attachment":[{"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/media?parent=13666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/categories?post=13666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zentea-shop.com\/en\/wp-json\/wp\/v2\/tags?post=13666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}