Fine teas and elegant wares gather in Pengcheng, and the fragrance of tea fills this grand Bay Area event. On August 27, the 2022 China (Shenzhen) International Spring Tea Industry Expo (hereinafter: the 26th Shenzhen Spring Tea Expo) grandly opened at the Shenzhen Convention & Exhibition Center (Futian). Brands gathered in splendor and tea lovers streamed in \u2014 a full display of the bearing of China’s great tea industry. The 2nd World Green Tea Conference and the Fenghuang Dancong Tea Culture Festival were held concurrently, pooling resources and targeting efforts to help China’s advantageous and distinctive tea industries grow bigger and stronger.
This year’s expo runs for 4 days. It is hosted by the China International Tea Culture Research Association, the Shenzhen Tea Culture Promotion Association, and Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd., co-organized by Haochacang, Chayue World, and Chayue All-Media, and supported by the Guangdong Fenghuang Dancong Tea Cross-County Cluster Industrial Park.<\/p>\n
A Grand Feast of Chinese Tea, a Thousand Tea Enterprises Setting Sail on the Wind
As the country’s only 4A-grade professional tea exhibition certified by UFI and BPA International and by the Agriculture Sub-Council of the CCPIT, and as a Shenzhen brand exhibition, the Shenzhen Tea Expo’s powerful resource appeal and industry influence have become an industry consensus. It is not only an important window for industry exchange and brand marketing, but also a weather vane foretelling the development trends of China’s tea industry \u2014 an important platform where major tea brands, distributors, and professional buyers nationwide take the pulse of the tea market and amplify their brand voice. Every year, tea-industry people and tea lovers from home and abroad gather here to share in this grand tea event and explore the future of development together \u2014 and this year is no exception. On the first day of the expo, the venue was already streaming with visitors, and citizens and tea lovers drawn by the fame of fine tea came in an endless flow.<\/p>\n<\/p>\n
This year’s expo covers an exhibition area of 60,000 sqm with 2,500 international standard booths, and more than 1,000 brand tea enterprises from 69 countries and regions around the world are competing to exhibit. Exhibitors span all six major tea categories and deep-processing enterprises, including China Tea, Dayi, Zhongji Hao, Chen Sheng Hao, Yuncha Zhibang, Douji, Changtai, Lao Man’e, Baohexiang, Shujian, Diannan Guyun, Apogu, Mengdai, Xinruida, Bingdao Impression, Liaoshi, Puzuo Hao, Changxin, Lanjinghong, Bikui, Xianyuan, Dingrongxing, Damu Hao, Maosheng, Yayu Tibetan Tea, Tianzhihong, Jiqingli, Zhejiang Tea Group\u2013Shifeng Tea, Zhengde Hao, Hesheng Hao, Tianrun Yellow Tea, Xiaowen Family Tea · Hehe Youming, Tianchi, Baixiang Dancong, Runhou Dancong, Chaoyi, Shangpinchen, Yichang, Jinzhanba, Dedingfu, Suiyue Chenpi, Dongjia Granary, Chenpi Shijia, Huizhentang, Shiguang Manzou, and Yixiao \u2014 a gathering of heroes joining to create a grand event. Not long after the halls opened in the morning, wisps of tea fragrance were already drifting from the booths. Having taken proper epidemic-prevention measures, seasoned tea drinkers made their way with familiar ease to their favorite exhibition areas \u2014 admiring tea art, savoring tea fragrance, and chatting about tea, happily united by tea.<\/p>\n<\/p>\n
It is worth mentioning that Dayi held a launch event for its major new product “Golden Melody”, with Chinese professional basketball players Zhu Fangyu, Du Runwang, and Zhao Jinyang appearing at the event and at the Dayi pavilion to lend their support \u2014 a huge crowd-puller.<\/p>\n
Government and Enterprise Working Together to Plan a New Chapter for Green Tea
The 2nd World Green Tea Conference is being held concurrently, with dozens of government delegations making a strong showing \u2014 Huangshan, Guzhang, Sanjiang, Lingyun, Duyun Maojian, Fu’an, Cangwu, Zhaoping, Pu’an Red, Shangyou, Changde, Nyingchi, Jishou, and Lianshan, among others. Riding the momentum of the tea expo, they are comprehensively showcasing the characteristics of their tea products, the history of their tea culture, and the achievements of their tea-industry development, polishing the name cards of their regional public tea brands and enhancing the reputation and visibility of their producing-area tea brands. Among them, Huangshan and Guzhang \u2014 the guest city and guest county of honor of this year’s Green Tea Conference \u2014 showed true “leading-role” style, deepening cultural exchange and expanding economic and trade cooperation, while regional public brands such as Huangshan Maofeng, Taiping Houkui, and Guzhang Maojian are ringing ever louder with the boost of the tea expo platform.<\/p>\n
One leaf builds an industry and enriches the people of a whole region. As one of China’s important and distinctive agricultural industries, tea is an important lever for implementing the rural revitalization strategy and achieving common prosperity. In recent years, more and more tea-producing-area governments have played a leading role, bringing their tea enterprises into the tea expo and using it as a window and platform to strengthen publicity, broaden sales channels, and boost the tea industry’s takeoff.<\/p>\n<\/p>\n
Singing the Brand Loud, Fenghuang Dancong Tea Climbs to a New Level
Building on the resource endowment of the Fenghuang Dancong tea industry and the unique charm of Gongfu tea culture, the 2022 “International Tea Day” China main-venue event and Chaozhou Gongfu Tea Conference was grandly held in Chaozhou this May, highlighting the charm of the thousand-year-old city, making the “golden name card” of Fenghuang Dancong famous, and bringing new development opportunities for the Fenghuang Dancong tea industry. Riding the momentum and acting upon it. Drawing on the afterglow of “International Tea Day”, Huajuchen led twelve enterprises in successfully applying on June 2 for the “Guangdong Fenghuang Dancong Tea Cross-County Cluster Industrial Park”, pooling Chaozhou’s advantageous tea-industry resources to drive the development of the entire tea industry chain.<\/p>\n
President Yang Wenbiao (1st from right) accompanying Huang Min (5th from left), member of the Standing Committee of the Shenzhen Municipal Party Committee and executive vice mayor, and his party on a tour of the tea expo<\/p>\n
Li Yong, deputy head of the United Front Work Department of the Shenzhen Municipal Party Committee and party group secretary of the Municipal Federation of Industry and Commerce, and his party touring the tea expo<\/p>\n
To further write the second half of the “International Tea Day” story, and on the occasion of the Shenzhen Tea Expo, the Fenghuang Dancong Tea Culture Festival is being grandly held. With showcasing the characteristics of Fenghuang Dancong tea products and the charm of Chaozhou Gongfu tea culture as its main thread, and carrying forward tea culture, strengthening the tea industry, and making the tea brand famous as its core, it features a Dancong tea exhibition and sales fair and a “Hundred Bushes in Bloom · Know Tea by Its Fragrance” experience and display zone, and hosts special events including the “Fenghuang Dancong Tea” Cup 12th International Dingcheng Song-Style Martial Tea Contest and Chinese Literati Flower Arrangement Competition, the China (Shenzhen) International Incense Artist Competition individual event, and the “Fenghuang Dancong Tea” Cup Star Tea Artist 9th National Selection Competition \u2014 Guangdong\u2013Hong Kong\u2013Macao regional round · Shenzhen sub-round. Relying on the resource advantages of the Guangdong\u2013Hong Kong\u2013Macao Greater Bay Area bridgehead and the tea platform advantages of the Shenzhen Tea Expo, it boosts the Fenghuang Dancong tea industry to a new level!<\/p>\n
Diverse Integration, Driving the Tea Industry’s Deep Development
With an open and diversified posture, this year’s expo brings together exhibits from the entire industry chain \u2014 the six traditional tea categories, reprocessed teas, tea packaging design, tea machinery, zisha, ceramics, fine tea ware, tea-set crafts, tea foods, tea apparel, agarwood crafts, agarwood products, precious agarwood collectibles, incense vessels, flower vessels, rosewood, cultural goods, artworks, and more \u2014 creating a tea + aesthetics, tea + life, tea + packaging pan-tea-industry trading platform that offers limitless possibilities for the deep development of the tea industry.<\/p>\n
Tea ware brands such as Sanding, Ru Ci Zhang, Chen’s Ding Kiln, Hongguan, Zhuli Space, and Guge Yuanzuo, together with zisha masters Shi Zhipeng, Fan Jianrong, Zhou Junzhi, Cao Jingfang, and the Shanghai-school zisha masters, gathered under one roof, sincerely presenting their works in a high-caliber, all-encompassing feast of tea ware aesthetics. Step into the tea ware aesthetics \/ zisha hall and you will find celadon, silver pots, wood-fired pieces, zisha… an endless dazzling array of famous porcelains and fine pieces that caught countless eyes and left many tea lovers reluctant to leave.<\/p>\n
Packaging and machinery manufacturers such as Chengfei Machinery, Baohua, Hejing, Jingzhi, Jinguan, Huaguan, Huatiexin, Mingjiang, Xinxuyuan, and Tongchuang X Jujin brought packaging products of every style \u2014 original and novel: tea boxes, tea bags, tea tins… too many for the eye to take in, everything one could wish for. Good packaging design can give a product a completely fresh feel, better highlight its characteristics, and give play to brand advantages; tea processing machinery saves labor costs and is the prerequisite for the tea industry to move toward standardization and scale. The addition of tea packaging machinery adds a vivid footnote to the tea expo’s role in boosting the high-quality development of the tea industry.
Digital Empowerment \u2014 Influencers Invite You to Meet in the Cloud
Keeping pace with new economic forms and business models such as “online exhibitions” and “livestream e-commerce”, this year’s expo has built an “online exhibition” alongside the physical show and launched the Shenzhen Tea Expo Livestream Carnival. Top-tier streamers such as Chen Honghui, the “Carefree Wanderer of the Tea World”; “Kevin Meets Tea”; “Shopkeeper Talks Tea” Ziyang; and internet-famous county head Dr. Chen Canping Talks Tea led dozens of Douyin tea influencers in presenting the most complete and finest selection of premium origin goods. At the expo venue, the streamers interacted enthusiastically, and their pitches rose and fell one after another in lively succession. It is reported that during the expo from August 27 to 30, tea friends can enjoy exclusive brand benefits from the Livestream Carnival \u2014 a huge wave of discounts is rolling your way!<\/p>\n
Chen Honghui, the “Carefree Wanderer of the Tea World”<\/p>\n
Kevin Meets Tea<\/p>\n
Shopkeeper Talks Tea \u2014 Ziyang<\/p>\n
Internet-Famous County Head Chen Canping
In addition, the WeChat Channels livestream room “Around the Stove, Watching Tea” also staged dedicated brand livestreams for Baishaxi, Changtai, Tianchi, Chen Sheng Hao, and others. Huang Xiaofeng, chairwoman of Tianheng Tea; Chen Xing of Changtai Group; Ke Zelong, chairman of Tianchi Tea; and instructor Liangzi of Chen Sheng Academy came to the livestream room in person to recommend their brands’ fine teas online and offer surprise benefits. This afternoon, the Baishaxi dedicated brand livestream opened in full swing at the expo venue \u2014 thousand-tael fine teas opened and given away on the spot, ten-thousand-yuan lucky bags free for the taking. It was a blazing hit, drawing crowds of online viewers. Three more dedicated livestreams and several walkthrough streams are still to come; tea friends can search the WeChat Channels account “Around the Stove, Watching Tea” in advance and reserve a spot in the dedicated brand livestream rooms to await the next round of surprises.<\/p>\n
Deepening Exchange \u2014 Luminaries Gathering to Explore the Future
On the first day of the expo, a series of splendid tea events took the stage: the 2nd World Green Tea Conference and 2nd China Green Tea High-Quality Development Forum; the awards ceremony of the “China Tea Cup” 12th International Dingcheng Tea King Competition spring round; the finals of the Song-Style Martial Tea Contest individual event \u2014 China (Shenzhen) International Incense Artist Competition; the second chapter of the 6th China Guzhang Tea Tourism Culture Festival \u2014 the Guzhang Tea Tourism Shenzhen Tasting and Investment Promotion Event; and the Dayi product presentation. Hundreds of luminaries \u2014 leaders of producing-area governments, authoritative tea-industry experts, heads of associations and institutions, operators of leading enterprises, entrepreneurs in emerging industries, and veteran industry media people \u2014 came in person to share in the grand event, together experiencing the unique charm of traditional Chinese tea culture, jointly promoting the spread of tea culture, and advancing the integrated development of tea culture and the tea industry.<\/p>\n
The awards ceremony of the “China Tea Cup” 12th International Dingcheng Tea King Competition spring round was grandly held at the tea expo venue! Nearly one hundred experts and scholars attended, led by the two academicians Chen Zongmao and Liu Zhonghua, together witnessing the glorious moment of the Tea King’s coronation!<\/p>\n
In the afternoon, the 2nd World Green Tea Conference and China Green Tea High-Quality Development Forum, in the blended format of “keynote speeches + roundtable dialogue”, focused on development trends in the green tea industry, boosting the coordinated development of tea culture, the tea industry, and tea technology, and providing forward-looking thinking and fresh insights for better and faster high-quality development of China’s green tea industry. At the forum, the 2022 special evaluation report on the brand value of China’s regional public green tea brands was also officially released, and regional public brands were presented with plaques on site, boosting the influence of China’s regional public green tea brands!<\/p>\n
Over the next 3 days, a series of high-caliber professional events will be staged in turn: the “Fenghuang Dancong Tea” Cup 12th International Dingcheng Song-Style Martial Tea Contest and its individual event \u2014 the Chinese Literati Flower Arrangement Competition; the “Fenghuang Dancong Tea” Cup Star Tea Artist 9th National Selection Competition \u2014 Guangdong\u2013Hong Kong\u2013Macao regional round · Shenzhen sub-round; the 6th China (Shenzhen) International Tea Packaging Design Forum; the 4th Young Tea People TED Forum; the launch ceremony of the “Tianchi Tea Farmers Cup” 5th International Gongfu Tea Brewing Competition & Forum; and the “Greater Bay Area Tea Collection” Shenzhen merchants’ exchange. Interpreting traditional tea culture in modern ways, they will inject new vitality into tea culture and carry Chinese tea to the world more broadly and more deeply.<\/p>\n
The most authoritative industry perspectives, the most cutting-edge market trends, the most vibrant cultural creativity \u2014 all will be presented here over the next three days. Tea lovers everywhere are welcome to come to the Shenzhen Convention & Exhibition Center (Futian) to savor the beauty of tea, talk over the affairs of tea, and share the joy of tea together!
Organizational Structure
Organizers: China International Tea Culture Research Association, Shenzhen Tea Culture Promotion Association, Shenzhen Huajuchen International Convention and Exhibition Group Co., Ltd.
Co-organizers: Haochacang, Chayue World, Chayue All-Media
Supporting organization: Guangdong Fenghuang Dancong Tea Cross-County Cluster Industrial Park<\/p>\n
—<\/p>\n
Author: Lam Sam (LamSam), the Old Tea Head
ZENTEA MANOR
Alliance Supply Chain Services Limited
Unit 902-3, 9\/F, Mini Cube, 10 Sam Chuk Street, San Po Kong, Kowloon, Hong Kong
www.zentea-shop.com Email:info@zentea-shop.com<\/p>\n","protected":false},"excerpt":{"rendered":"
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